Privacy Policy

1. Introduction

WiseBite ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App").

Please read this Privacy Policy carefully. By using the App, you consent to the practices described in this policy.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and email address (when you create an account)
• Dietary preferences and restrictions
• Food allergies (e.g., eggs, fish, peanuts, soy)
• Food dislikes
• Meal preferences and cuisine choices
• Preferred categories for breakfast, lunch, and dinner
• Preferred snacks and fruits
• Taste profile data (recipe ratings and preferences from swipeable interactions)
• Account authentication information (including social login credentials if you choose to sign in with Google/Gmail)

2.2 Usage Information

We automatically collect:

• Device information (device type, operating system, device identifiers)
• App usage data (features used, time spent, navigation patterns)
• Log data (app crashes, performance data)
• Generated avatar preferences (if you customize your profile avatar)

2.3 Health and Nutrition Data

• Meal plans (breakfast, lunch, dinner, snacks) and food logs
• Recipe interactions (views, saves, favorites, ratings)
• Recipe images and calorie information
• Grocery lists and meal plan ingredients
• Usage streaks and health tracking data (if enabled)

3. How We Use Your Information

We use your information to:

• Provide and personalize our meal planning services
• Generate personalized recipe recommendations using artificial intelligence and machine learning (AI/ML) algorithms based on your taste profile, preferences, allergies, and dislikes
• Use AI/ML to create meal plans for different time periods (rest of day, tomorrow, this week, next week) tailored to your dietary needs and preferences
• Generate grocery lists based on your meal plans
• Train and improve our AI/ML models to better understand food preferences and provide more accurate recommendations
• Improve and optimize the App experience
• Send notifications about your meal plans (if enabled)
• Track and display your usage streaks and health progress
• Respond to your inquiries and support requests
• Analyze usage patterns to improve our services
• Comply with legal obligations

4. Data Sharing and Disclosure

4.1 We Do Not Sell Your Data

We do not sell, trade, or rent your personal information to third parties.

4.2 Service Providers

We may share data with trusted service providers who assist us in operating the App, such as:

• Cloud hosting providers
• Analytics services
• Customer support tools
• Authentication providers (e.g., Google for social login)
• Push notification services

4.3 Legal Requirements

We may disclose your information if required by law or in response to valid legal requests.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Security

5.1 Security Measures

We implement appropriate technical and organizational measures to protect your data, including:

• Encryption of data in transit (HTTPS/TLS)
• Secure authentication protocols
• Regular security assessments

5.2 No Guarantee

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

6.1 Retention Period

We retain your personal information for as long as your account is active or as needed to provide services. We may retain certain data for longer periods as required by law or for legitimate business purposes.

6.2 Account Deletion

You may request deletion of your account and associated data through the App settings or by visiting our account deletion page. Some data may be retained for legal or operational purposes.

7. Your Rights and Choices

7.1 Access and Update

You can access and update your personal information through the App settings.

7.2 Data Portability

You may request a copy of your data in a portable format.

7.3 Deletion

You may request deletion of your account and personal data. Learn more about account deletion.

7.4 Opt-Out

You can opt out of:

• Push notifications (through device settings)
• Marketing communications (through App settings)

7.5 Exercise Your Rights

To exercise these rights, please use the "Contact Us" feature in the App or email us directly.

8. Children's Privacy

The App is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover that we have collected information from a child under 13, we will promptly delete it.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place for such transfers.

10. Third-Party Links and Services

The App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

11. Cookies and Tracking

The App may use local storage, cookies, and similar technologies to enhance your experience. These technologies help us:

• Remember your preferences and settings
• Store your taste profile and recipe ratings
• Maintain your session and authentication state
• Analyze App usage
• Improve performance

You can manage these settings through your device settings or App preferences.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy in the App
• Sending you a notification
• Updating the "Last Updated" date

Your continued use of the App after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us through the "Contact Us" feature in the App settings.

14. Data Protection Officer

For privacy-related inquiries, you may contact our data protection team through the App's Contact Us feature.